CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
A Customer Relationship Management (CRM) Module allows your business to track the communications you have with your clients. Each client has a unique record and every interaction with the client is logged into the system. This might include one or all of the following:
- Instant Message
- Phone Call
- Social Media
Being able to track this information gives your business the edge to form stronger relationships with customers across Ireland and around the globe. When a client calls, your CRM system can connect your Customer Service Agent directly to the client record from millions of records in seconds based on caller ID recognition. Advanced reporting capabilities allow you to view your sales pipeline and know who buys and why they buy your products. Importantly, you can find objection patterns and adjust your offer accordingly.
Crm data can connect directly to your Sales Order and Invoicing system which in turn can be reported on by your connected accounting modules. This automation is the power of an erp2 recommended system.